Elektroplate Case Study

This company faced challenges with an unprofitable ACOS, hindering its scalability despite having excellent products and brand recognition.

By refining their existing advertising strategies and expanding campaigns, we aimed to enhance their market reach and drive sales and profitability growth.

The Challenges

Wasted Ad Spend: Numerous campaigns were squandering significant funds due to the targeting of irrelevant keywords.

Limited Targeting Flexibility: We observed an overreliance on exact match targeting in many campaigns, leading to inflated CPCs and inadequate market coverage.

Our Solution

Our initial action involved reducing wasted ad spend, which freed up resources for reallocating towards high-performing keywords or new campaign creation. Eliminating wasted spend comprised three key tasks:

1. Eliminating underperforming search terms.

2. Disabling ineffective keywords.

3. Managing bids effectively.

After completing these tasks, we conducted an analysis to pinpoint favorable opportunities for campaign creation. With this analysis finished, we prioritized the creation of the most impactful campaigns.

The Impact

The implementation of System Lab's model alongside Elektroplate's high-quality products resulted in a 151% surge in monthly sales. Additionally, we managed to slash their ACOS from 117% to 30%.