Le Parfait Case Study
81%
Increase in Sales
120+
Days With Us
Onboarded October 2023
Monthly sales increased from $83k / month to $151k / month.
This company faced challenges in generating profits from their advertising efforts. Given their narrow profit margins, advertising appeared to be beyond their reach. They required a strategy that enables both scalability and profitability.
The Challenges
Numerous campaigns were unprofitable, with a significant portion having an ACOS that failed to yield profit. This hindered scalability despite existing demand.
Our Solution
Our primary objective was to establish a proof of concept that could be expanded. This involved identifying already profitable targets and potentially lucrative keywords. We approached this in three ways:
1. Bid management.
2. Implementing a longtail keyword strategy, focusing on keywords closely aligned with the product to achieve high conversion rates and profitability.
3. Targeting competitors where we held a competitive advantage, leveraging their strong product line to capture sales profitably.